OUR BRANDS

By Promier Products Inc. - Portable Lighting & Power for Every Retail Channel

At Promier Products Inc., we build portable lighting and power solutions designed to perform across every major retail environment-from opening price point value programs to premium outdoor and professional-grade gear.

Our brand portfolio is intentionally structured to help retail buyers quickly identify the right product line for their store, customer base, and shelf strategy.

 

Explore our five core brands below:

  • IllumiBrite® – Opening price point lighting for bargain retail and high-volume programs

  • LitezAll® – The everyday consumer brand and one-stop shop for all portable lighting needs

  • Kodiak® – Enthusiast-grade outdoor and rugged performance lighting

  • GOAT Lights® – Work lights and task lighting built for jobsite and hands-free use

  • Promier Batteries® – Premium alkaline batteries for everyday household power needs

Each brand has a clear market position, packaging strategy, and pricing structure designed to drive sell-through and maximize retail performance.

IllumiBrite®

Opening Price Point Lighting for Bargain Retail

IllumiBrite® is our opening price point lighting brand, designed specifically for bargain retail environments where value, simplicity, and fast turn rates matter most.

IllumiBrite is built for consumers looking for affordable lighting solutions without sacrificing reliability or basic performance. This brand performs exceptionally well in high-traffic stores where shoppers want quick solutions at the right price.

Best Fit Retail Channels

  • Bargain retail stores

  • Discount chains

  • Dollar and variety stores

  • Seasonal and promotional programs

  • Impulse aisles and value endcaps

Why IllumiBrite Wins

  • Strong opening price point strategy

  • Fast-moving essential lighting items

  • High volume, high turnover potential

  • Easy-to-shop packaging built for conversion

IllumiBrite is ideal for retailers who want a value-driven lighting program that sells quickly and supports strong repeat purchase behavior.

LitezAll®

The Everyday Consumer Lighting Brand

LitezAll® is Promier Products Inc.’s flagship everyday consumer brand and the most well-rounded lighting line in our portfolio. It was built to serve the broadest range of consumer needs - from emergency preparedness and household use to travel, automotive, and everyday convenience.

LitezAll is positioned as the one-stop shop for portable lighting, offering a strong balance of innovation, affordability, and category depth.

Best Fit Retail Channels

  • Big-box retailers

  • Grocery and drug

  • Hardware and home improvement

  • Automotive departments

  • Seasonal and emergency preparedness programs

Why LitezAll Wins

  • Broad category coverage and wide consumer appeal

  • Strong mix of innovation and affordability

  • Easy to build full shelf sets and assortments

  • Designed for consistent everyday sell-through

LitezAll is a trusted consumer brand that performs year-round and supports a complete lighting program for almost any retailer. Over 200+ active items to pick from. 

Kodiak®

Enthusiast Outdoor Lighting Built for Rugged Use

Kodiak® is our enthusiast-level lighting brand designed for the outdoors, extreme environments, and demanding professional lifestyles. Kodiak is built for customers who expect more durability, more performance, and more innovation - without paying premium-market pricing.

This brand is a natural fit for sporting & outdoor retailers, farm and ranch programs, and hardware channels where rugged performance matters.

Best Fit Retail Channels

  • Outdoor and sporting goods stores

  • Farm & ranch retailers

  • Hardware and home improvement

  • Automotive and off-road departments

  • Camping, hunting, and emergency preparedness programs

Why Kodiak Wins

  • Built for rugged environments and extreme conditions

  • Premium-level innovation with affordable pricing

  • Strong enthusiast brand identity

  • Ideal for consumers who demand performance and durability

Kodiak is the perfect brand for retailers who want to offer high-quality outdoor and professional-grade lighting while maintaining competitive shelf pricing.

GOAT Lights®

Work Lights & Task Lighting Built for Jobsite Performance

GOAT Lights® is Promier Products Inc.’s dedicated work light brand, focused on portable task lighting solutions designed for professionals, contractors, mechanics, and hardworking consumers.

GOAT Lights is positioned around real-world work use cases - hands-free lighting, area lighting, and durable jobsite-ready products that support productivity and safety.

Best Fit Retail Channels

  • Hardware retailers

  • Home improvement stores

  • Automotive retailers

  • Industrial supply programs

  • Farm, ranch, and jobsite departments

Why GOAT Lights Wins

  • Designed specifically for work and task lighting needs

  • Hands-free, area light, and high-output solutions

  • Built for repeat purchase customers

  • Positioned for future growth into portable power categories

GOAT Lights delivers a strong brand identity for the work segment and provides retailers with a clear solution for jobsite and professional-grade portable lighting.

Promier Batteries®

Premium Household Alkaline Batteries

Promier Batteries® is our premium alkaline battery line, developed to support the everyday power needs of modern consumers. Batteries remain one of the most consistent high-turn retail categories, and Promier Batteries offers a clean, reliable assortment built for repeat sales.

Our line includes all major household battery types & quantities, with select rechargeable options, and is designed to pair naturally with lighting and emergency preparedness programs.

Best Fit Retail Channels

  • Grocery and drug

  • Hardware stores

  • Bargain and discount retail

  • Convenience and travel retail

  • Checkout and impulse programs

Why Promier Batteries Wins

  • Premium alkaline performance

  • Competitive Pricing & Strong everyday household demand

  • Great cross-merchandising with lighting programs

  • High-turn retail category with repeat purchase cycles

Promier Batteries is positioned to expand further over time, including future button cell and lithium options as the market continues to grow.

A Brand Portfolio Built for Shelf Strategy & Sell-Through

Promier Products Inc. succeeds because we don’t treat lighting as a one-size-fits-all category. Our portfolio is structured to help retailers cover every key consumer segment and value range:

  • Value-driven customers (IllumiBrite) - Good*

  • Everyday household shoppers (LitezAll) - Better*

  • Outdoor enthusiasts and rugged users (Kodiak) - Best*

  • Professionals and jobsite buyers (GOAT Lights) - Best*

  • Everyday power needs (Promier Batteries)

This multi-brand strategy gives retail buyers a complete portable lighting and power program built for better placement, better merchandising, and better sell-through.

In closing, Promier Products Inc, is a specialized lighting company here to deliver on your retail needs. Please contact us today to get started. Thank you. 

 

- LitezAll®

-The Evolution of Light

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