Every once in a while, a story comes along that reminds us why grit, creativity, and belief still matter. This one starts on a dark winter night nearly two decades ago, outside a poker tournament at Angel of the Winds. Radio host Brad was wrapping up the event when a local guy named Jeff Latham approached him in the parking lot and said the words every radio personality loves to hear:
“Hey, I gotta show you something.”
What Jeff pulled out of his bag wasn’t a sales pitch or a gimmick. It was a homemade prototype of what would one day become the ICY LIGHT—a multi-function winter tool combining illumination, safety features, and powerful scraping capability in a single device.
Brad admits he was skeptical. A flashlight attached to an ice scraper? But even in those early moments, the potential was clear: this wasn’t just a scraper. It was a winter survival tool in the making.
What no one realized then was that the journey from that cold parking lot to store shelves would take nearly 20 years.
A Winter Tool Built for Real Conditions
Today, ICY LIGHT is fully realized and engineered for real-life emergencies and everyday winter challenges. This 6-in-1 tool includes:
- A heavy-duty ice & snow scraper
- 200-lumen LED flashlight
- LED task light
- Red emergency light
- SOS beacon
- Built-in seatbelt cutter
- Glass breaker
It’s the kind of all-in-one tool every driver hopes they never have to use—but will be grateful to have when they need it.
A Breakthrough Moment: Award-Winning Innovation
After years of design refinements, manufacturing hurdles, and sheer persistence, Jeff—along with his wife Christie—finally brought ICY LIGHT to market. And the reaction has been nothing short of remarkable.
At this year’s National Hardware Show, ICY LIGHT earned the Blue Ribbon for Innovation and Marketability, a huge achievement for any new product—especially one powered by two decades of determination.
Since its debut, brick-and-mortar stores on the East Coast, including True Value Hardware locations in Ohio, Pennsylvania, and Tennessee, have placed orders. A wider rollout is coming soon.
Where You Can Get It
Right now, ICY LIGHT is available online and shipping nationwide. You can order it through:
- The Lights All storefront on Amazon
- LitezAll.com, the official brand site
With winter just around the corner, there’s no better time to keep one of these in your car, truck, or emergency kit.
A Local Success Story Worth Celebrating
As Christie puts it, “It’s been a really long road… about 20 years since its inception.”
From a parking-lot prototype to award-winning innovation, Jeff Latham’s ICY LIGHT is proof that big ideas can come from anywhere—and with enough persistence, they can light up the world.