LitezAll® Named Vendor of the Year by Worldwide Buying Group at 2026 Reno Trade Show
LitezAll® is proud to announce that we have been named Vendor of the Year by Worldwide Buying Group at their February 2026 trade show in Reno, Nevada.
This award represents more than recognition — it reflects years of partnership, performance, and shared growth with one of the most respected independent retail buying groups in North America.
What the Vendor of the Year Award Means
Worldwide Buying Group supports a large network of independent retailers across multiple product categories. Each year, out of more than 800 vendors, they recognize one that demonstrates:
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Exceptional partnership and collaboration
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Strong trade show presence, booths, and engagement
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Compelling and competitive show specials
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Full participation in group initiatives and programs
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Consistent, reliable support for members
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A reputation for being simple to work with
In the words of Worldwide leadership, Steve Apple, selecting LitezAll® this year was “very easy.”
For us, that is one of the highest compliments.
A Trusted Lighting Partner for Independent Retailers
Since joining Worldwide six years ago, LitezAll® has grown alongside its members.
When we first entered the group, many retailers already had established flashlight and LED lighting suppliers. Earning shelf space was not automatic — it was built on trust and performance.
As always, we have been committed to providing independents with:
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Innovative LED lighting solutions
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Retail-ready packaging and reliable inventory/fulfillment
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Competitive margin structures, terms, and minimums
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Strong promotional programs and offers
These pillars have allowed us to become a trusted lighting supplier across the network and develop lasting partnerships — not only with stores, but also with their shoppers.
This award reinforces that trust and our commitment.
Showing Up Strong — At Every Level
Trade shows are where partnerships are strengthened. At the Reno 2026 event, LitezAll® continued our tradition of high-level execution and relationship growth.
We believe success in wholesale lighting is not just about providing great products — it is about showing up consistently, fully supporting programs, and helping retailers and customers win.
Built on Relationships, Not Transactions
Kris Fredrickson, Vice President of Sales at LitezAll®, accepted the award on behalf of the team.
Many within the industry know Kris for his long-running email signature humorously referring to himself as “The Flashlight Boy.”
After nearly a decade with the company and six years working alongside Worldwide members, the moment marked what Steve Apple jokingly called a promotion to “The Flashlight Man.”
But behind the humor is a serious commitment:
This achievement belongs just as much to the retailers as it does to LitezAll®.
Independent store owners gave LitezAll® the opportunity to compete, grow, and prove ourselves. Year after year, that trust has resulted in record sales and expanded product placement — not simply because of innovation, but because of partnership.
Innovation in LED Lighting and Everyday Carry
LitezAll® continues to expand its footprint in:
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High-performance LED flashlights
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Work lights, utility lighting, headlamps, and cap lights
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Everyday carry lighting tools, lanterns, and more
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Retail-ready impulse lighting solutions
Our focus remains on delivering dependable lighting products that offer value to consumers and strong margins to retailers.
Winning Vendor of the Year reinforces that our approach — combining innovation with affordability — is resonating throughout the independent retail channel.
Looking Ahead
Recognition is meaningful, but responsibility is greater.
As we move forward through the remainder of 2026, we remain focused on our pillars, our commitments to customers, continued innovation in LED lighting, and our mission to DENY THE DARK®.
To Worldwide Buying Group and its members: thank you for your trust and support.
Here’s to another record year together.
— LitezAll®
The Evolution of Light